Aphios®
Announces Availability of SuperCool™ Gingerol for
Calming the Stomach and Healthy Digestion *
Woburn,
MA —
May
16, 2011
— Woburn-based
biotechnology company Aphios® Corporation is pleased
to announce the availability of its locally manufactured
and clinically tested SuperCool™ Gingerol product,
an all-natural ginger supplement for calming upset stomach
and healthy digestion.*
“We
received an overwhelming response after the announcement
of our clinical trial results in May 2009 on NBC’s
Nightly News with Brian Williams,” says Dr. Trevor
P. Castor, President and CEO of Aphios®, which produces
the SuperCool™ Health pipeline of quality-of-life
nutraceuticals, including its flagship product SuperCool™
Gingerol. “The phone lines were flooded with people
looking to purchase our product. We were quickly sold out
because of high demand.”
Aphios® immediately set to work producing a new batch,
but manufacturing such a rigorously tested, consistently
high-quality product, following Good Manufacturing Practices
(GMP) of the FDA, is an arduous process, one that took an
extensive amount of time to complete. “With the new
batch of SuperCool™ Gingerol in stock, we can now
make product available. We have also put in place procedures
to alleviate this problem in the future,” affirms
Dr. Castor.
“There are a great many people who suffer from upset
stomach due to motion sickness, morning sickness and other
unanticipated nauseating events in daily life,” Dr.
Castor continues. “SuperCool™ Gingerol is a
natural way of calming an upset stomach. SuperCool™
Gingerol is made from organically grown ginger utilizing
patented SuperFluids™ carbon dioxide technology that
is environmentally friendly. The product is free from toxic
organic solvents, pesticides and herbicides. It contains
natural antioxidants such as Vitamin E to improve stability
and natural emulsifiers for improved efficacy. It’s
all natural.”
“We are taking a three-pronged approach to re-introduce
SuperCool™ Gingerol to consumers,” says Dr.
Castor. “We are harnessing the power of the Internet
and radio and the popularity and ubiquity of social media
venues to re-introduce people to our clinically tested SuperCool™
Gingerol product.”
Aphios® is remodeling the current e-commerce storefront
with a fresh new look, an improved, user-friendly format,
and additional informative articles pertaining to products
in the SuperCool™ Health pipeline.
For the radio component of the new marketing campaign, Aphios®
is enlisting the help of local CBS radio station WODS “Oldies”
103.3 FM for on-air advertising spots and periodic live-reads
by WODS afternoon on-air talent JJ Wright. Additionally,
SuperCool™ Gingerol will be spotlighted in streaming
advertising spots on www.WODS.com
and featured in banner ads on CBS
Boston’s website during the same timeframe.
Rounding out the social marketing campaign is the launch
of Aphios®’ SuperCool™ Health Facebook Page
and Twitter news feed, both of which are updated daily with
valuable health and wellness news stories and insights from
Dr. Castor on important health-related issues.
Aphios® Corporation is a green biotechnology company
developing enabling technology platforms for improved drug
discovery and manufacturing, nanotechnology drug delivery
and pathogenic drug safety. Based on these platforms, Aphios®
is developing enhanced therapeutic products for health maintenance,
disease prevention and the treatment of certain cancers,
infectious diseases and Central Nervous System (CNS) disorders.
* This statement has not been evaluated by the Food and
Drug Administration. This product is not intended to diagnose,
treat, cure or prevent disease.
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