Woburn, MA — Woburn-based biotechnology company Aphios® Corporation is pleased to announce the availability of its locally manufactured and clinically tested SuperCool™ Gingerol product, an all-natural ginger supplement for calming upset stomach and healthy digestion.*
“We received an overwhelming response after the announcement of our clinical trial results in May 2009 on NBC’s Nightly News with Brian Williams,” says Dr. Trevor P. Castor, President and CEO of Aphios®, which produces the SuperCool™ Health pipeline of quality-of-life nutraceuticals, including its flagship product SuperCool™ Gingerol. “The phone lines were flooded with people looking to purchase our product. We were quickly sold out because of high demand.”
Aphios® immediately set to work producing a new batch, but manufacturing such a rigorously tested, consistently high-quality product, following Good Manufacturing Practices (GMP) of the FDA, is an arduous process, one that took an extensive amount of time to complete. “With the new batch of SuperCool™ Gingerol in stock, we can now make product available. We have also put in place procedures to alleviate this problem in the future,” affirms Dr. Castor.
“There are a great many people who suffer from upset stomach due to motion sickness, morning sickness and other unanticipated nauseating events in daily life,” Dr. Castor continues. “SuperCool™ Gingerol is a natural way of calming an upset stomach. SuperCool™ Gingerol is made from organically grown ginger utilizing patented SuperFluids™ carbon dioxide technology that is environmentally friendly. The product is free from toxic organic solvents, pesticides and herbicides. It contains natural antioxidants such as Vitamin E to improve stability and natural emulsifiers for improved efficacy. It’s all natural.”
“We are taking a three-pronged approach to re-introduce SuperCool™ Gingerol to consumers,” says Dr. Castor. “We are harnessing the power of the Internet and radio and the popularity and ubiquity of social media venues to re-introduce people to our clinically tested SuperCool™ Gingerol product.”
Aphios® is remodeling the current e-commerce storefront with a fresh new look, an improved, user-friendly format, and additional informative articles pertaining to products in the SuperCool™ Health pipeline.
For the radio component of the new marketing campaign, Aphios® is enlisting the help of local CBS radio station WODS “Oldies” 103.3 FM for on-air advertising spots and periodic live-reads by WODS afternoon on-air talent JJ Wright. Additionally, SuperCool™ Gingerol will be spotlighted in streaming advertising spots on www.WODS.com and featured in banner ads on CBS Boston’s website during the same timeframe.
Rounding out the social marketing campaign is the launch of Aphios’ SuperCool™ Health Facebook Page and Twitter news feed, both of which are updated daily with valuable health and wellness news stories and insights from Dr. Castor on important health-related issues.
Aphios® Corporation is a green biotechnology company developing enabling technology platforms for improved drug discovery and manufacturing, nanotechnology drug delivery and pathogenic drug safety. Based on these platforms, Aphios® is developing enhanced therapeutic products for health maintenance, disease prevention and the treatment of certain cancers, infectious diseases and Central Nervous System (CNS) disorders.
* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent disease.